In 2025, businesses across the USA are ditching fragmented tools and turning to unified CRM systems that offer email and SMS marketing integration. Whether you’re nurturing leads, running promotions, or sending appointment reminders, an integrated CRM ensures your messages are timely, personalized, and effective.
This guide explores the best CRM platforms in the USA that combine customer management with powerful email and text marketing features—perfect for small businesses, agencies, healthcare, retail, and service providers.
Why Email & SMS Integration Matters in CRM
A CRM with built-in email and SMS marketing offers several advantages:
- Unified Communication: Manage all customer messages in one dashboard
- Higher Engagement: Reach people on the channels they prefer
- Automation Power: Trigger messages based on customer behavior or timeline
- Personalization: Send tailored emails and texts using CRM data
- Compliance Ready: Helps meet USA regulations like TCPA, CAN-SPAM, and CCPA
Best CRM with Email & SMS Marketing Integration in the USA (2025)
1. Keap (formerly Infusionsoft) – Best for Marketing Automation
Key Features:
- Built-in SMS and email campaign builder
- Contact segmentation and tagging
- Automated follow-ups and lead scoring
- Appointment booking and invoicing tools
Best For: Small businesses and solopreneurs in the service sector
Pricing: From $159/month (includes 1,500 contacts)
2. ActiveCampaign – Best for Multi-Channel Marketing Teams
Key Features:
- Robust email + SMS marketing automation
- Behavior-based triggers and advanced segmentation
- CRM pipeline management
- Shopify, WooCommerce, and Salesforce integrations
Best For: E-commerce and digital marketing teams
Pricing: From $49/month (Marketing + Sales bundle)
3. Zoho CRM + Zoho Campaigns – Best Affordable Option
Key Features:
- Native integration with Zoho Campaigns (email) and Zoho Cliq/Message (SMS via Twilio or Clickatell)
- Workflow automations for follow-ups and drip campaigns
- Custom modules and segmentation
- AI-powered lead scoring (Zia)
Best For: Cost-conscious teams needing flexibility
Pricing: CRM from $14/user/month; campaigns & SMS add-ons vary
4. Salesmsg + HubSpot CRM – Best for 2-Way Texting
Key Features:
- Real-time SMS conversations inside HubSpot
- Automated texting workflows
- Email campaigns with smart personalization
- Click-to-text and inbound number support
Best For: Sales teams that rely heavily on personal text-based outreach
Pricing: HubSpot CRM (Free); Salesmsg from $35/month
5. GoHighLevel – All-in-One Marketing + CRM Suite
Key Features:
- Unified dashboard for CRM, email, SMS, funnels, and bookings
- White-label capabilities for agencies
- Marketing automation across channels
- Built-in VoIP, call tracking, and review management
Best For: Agencies and local service businesses
Pricing: From $97/month (Single Business Plan)
Key Features to Look for in an Email + SMS CRM
| Feature | Why It Matters |
|---|---|
| Campaign Builder | Automate outreach with drag-and-drop flows |
| 2-Way SMS | Text back and forth with leads in real-time |
| Email Templates & A/B Testing | Optimize campaigns for better conversions |
| Segmentation | Target customers by behavior, stage, or location |
| Compliance Tools | Ensure opt-in/opt-out, timestamps, and delivery logs |
Compliance Note for US Businesses
When using SMS and email marketing in the USA, ensure your CRM supports:
- TCPA Compliance: Text message consent and opt-out handling
- CAN-SPAM Act: Clear sender info and unsubscribe options
- CCPA/GDPR (if applicable): Data protection and user rights management
Many CRMs (like Keap, ActiveCampaign, and GoHighLevel) offer built-in safeguards or integrations to help with compliance.
Final Thoughts
A CRM with email and SMS marketing integration gives US-based businesses a critical edge in 2025—combining lead management with powerful automation to improve conversion rates and customer engagement.
Whether you’re a solo operator or managing a 50-person team, solutions like Keap, Zoho, and ActiveCampaign provide the tools to connect smarter—without bouncing between platforms.
Quick Comparison Table
| CRM | Email + SMS | Best For | Starting Price |
|---|---|---|---|
| Keap | ✅ Native | Solo & Service Biz | $159/mo |
| ActiveCampaign | ✅ Native | Ecom & SaaS | $49/mo |
| Zoho CRM + Campaigns | ✅ via Add-ons | Budget Teams | $14/user/mo |
| HubSpot + Salesmsg | ✅ via Integration | Sales Outreach | Free + $35/mo |
| GoHighLevel | ✅ Native | Agencies | $97/mo |